Magento Speed Optimization Techniques- How to Speed up Your Online Store?

Magento, being one of the most popular eCommerce platforms, most enterprises choose to rely on it to build online stores. It offers a variety of themes and customization options that every business would want to provide its customers. And hence, the platform is famous for its versatile yet high-performing quality.

Among the top 100,000 eCommerce websites, 16% of them are using Magento as their eCommerce framework, and the number becomes 22%, including the Magento Enterprise plans. The number is enough to believe the significance of the eCommerce framework.

However, to continuously make your eCommerce store high-performing, there are specific speed optimization steps. These Speed Optimization Techniques in Magento helps merchants solve multiple issues with their websites. It starts from website loading speed to navigation and entire user experience.

Let’s discuss some essential speed optimization techniques in Magento. It should help you increase website loading speed and hence, a good customer engagement ratio.

 

Cache Management

There are multiple forms of caching you can implement with Magento. Successful combinations of caching include NGINX, APC, MemCache and Varnish caching. What’s more, the framework offers a built-in cache management module. However, developers should not forget to enable these cache types.

You can also optimize and work on your browser caching for speed optimization. You can do it by adding .htaccess file and enabling Gzip compression. You don’t need to enable this setting in the latest versions of Magento, while you need to add this manually in the older versions.

 

Content Delivery Network

It’s important to serve your website visitors with immediate content. Especially when you have an eCommerce website and visitors instantly want the products on the display. It becomes frustrated for visitors to wait for longer waiting times. To optimize it, you need to manage it with a content loading mechanism.

To see a positive change in your website loading time, implementing a content delivery network always works. It is one of the easiest methods to decrease website loading time. You can get the content loaded for your website visitors from different locations around the world. So the buyers can easily navigate through the product images and related animations.

 

Image Optimization

Images take more time when they are not optimized. Image sizes in MBs consume more space, and so does it increase the waiting time for product pictures to load. While the prospective buyers would not want to be lined up in checking out product details, it is crucial to display optimized images that serve faster.

You can make your Magento 2 perform better by just optimizing the images. By compressing the image sizes to a certain size, converting product images into a JPEG format could make drastic differences to the website loading speed. Also, it is essential to keep layout and logo images in PNG or SVG formats to not compromise the website’s look and feel.

 

Installing Varnish

Varnish is an open-source full-page cache accelerator to increase the HTTP level traffic. Since the plugin is faster than the built-in cache accelerator, configuring it to the website makes perfect caching for eCommerce websites. It caches the parts of your webpage like fragments of files in temporary memory. Hence, it increases page loading speed and reduces response times. It helps with the entire HTTP protocol to overcome the problems with servers which are giving slower response times in bigger eCommerce websites.

To configure Varnish in your Magento Admin panel:

 

  1. Stores > Configuration > Advanced > System >Full Page Cache
  2. Caching Application List > Varnish Caching
  3. Enter value in TTL for Public Content Field
  4. Enter the specific information by expanding the Varnish Configuration field.

 

Full Page Cache

Magento 2 has made it easy to implement full-page cache. You don’t need to use a false attribute to exclude a block since it considers an entire page in which the block is residing. You can check on multiple pages where cacheable attributes are used to see whether the pages have problems with caching. There are also manual techniques to cache the full page. You can do it by putting the store in development mode on a local or staging environment.

This is one of the essential tricks that developers use to optimize Magento stores.

 

Conclusion

It would be best if you follow the best coding practices while developing online stores. It comes with experience, in-depth knowledge about the eCommerce framework and with the support of an extensive range of plugins that the framework offers. Of course, it’s no easy task to speed up the eCommerce website altogether but we can do it with practice, right tools and experience.

Share your views on Magento Speed Optimization techniques with us in the comment section. Also, connect with us on Twitter for more updates on eCommerce technologies.

How Magento can help to boost your new or existing business?

Nowadays as technology is spreading its wings people are becoming more digital, no matter what industry but everyone needs to and should have an online presence of their business or services. To achieve this there are multiple companies offering e-commerce solutions i.e. B2C/B2B Web portals, mobile applications, PWA, marketplace solutions, etc.

Now the question arises does one really has to take their existing or start-up business online? As there are already many companies offering their services and products online so would I be able to sustain them? So firstly, you need to overcome that fear
of loss because doesn’t matter where you win or lose in the race of being an exceptional business brand but you should at-least try as all the big players started from somewhere. To help you gain more confidence in getting your existing or newly started business online here are some of the interesting facts.

From early 2013 to 2019 the world e-commerce annual sales have grown from 1.3 trillion USD to 3.5 Trillion USD. Worldwide E-commerce year-on-year growth in 2016 was 11.3 %, 2017 was 13.3, and 2018 was 15.2% which shows the steady and continuous growth.

Sometimes as a business owner it’s very difficult to decide which one to be chosen to build an online portal to have maximum reach to the target audience. As there are multiple factors involved i.e. cost, ease of use, customer acceptance and user experience, stability, security, and top of all if the said e-commerce
portal should be able to expand when you grow or not?

So, the answer is to see the richness of the world’s leading e-commerce portal “Magento” which is used and praised by the e-commerce business leaders and pioneers, but why Magento over others?

Magento has crossed millions of downloads and is one of the most popular e-commerce platforms in the digital marketplace and the best part is that Magento is opensource, so you don’t need to pay any upfront fees or recurring subscriptions.
There are hundreds of extensions available if you further want to upgrade your platform but not mandatory.

Magento is search engine friendly and also it allows a user to manage the content, looks, and functionalities of their e-commerce store. Magento’s marketing module is very good for cross-sale and up-sale that entice users to buy more products. The website built over Magento updates automatically which is usually not available with any other e-commerce portal. You can offer flexible prices of your products to your customers based on the customer class i.e. You can have multiple websites with multiple languages and currency on Magento which helps you to promote your products and services across domains. Magento is mobile responsive and mobile-friendly. You can manage your products efficiently by displaying specific prices for specific groups of customers, add multiple images of your products, and whatnot.

Magento is an ultimate eCommerce Solution which offers a high scale of security and a great business environment. If you are looking to build your website in Magento CMS and looking for the best and reasonable Magento Development company, LogicRays is the best option to contact for. Our experienced and skilled developers
can surely help you to build your Magento website with attractive features and proper functionalities and also to develop any new extension. We can also help you to build marketplace solutions such as booking marketplace, hyper-local marketplace, B2C/B2B Marketplace etc.

Have you migrated from Magento 1 to Magento 2?

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As you are aware about Magento is going to discontinue support for Magento 1, which indicates every user shall migrate to Magento 2 for interrupted and best in class magento experience. It took a long time for Magneto to offer the world the amazing features and performance rich Magento 2 best e-commerce platform.

It’s quite obvious for the existing Magento 1 users to ask do they really have to upgrade to Magento 2? And if yes what are the driving factors for that change?

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_single_image image=”70″ img_size=”full” qode_css_animation=””][/vc_column][vc_column width=”1/2″][vc_column_text]High and enhanced performance and Architecture:

It’s quite important to have the high and enhanced performance of your Magento web-portal as it’s quite often seen where the customer will leave the site if it takes longer time to go from site to cart page for check-out. In Magento 1 the after-speed optimization the acquired speed was between 8-10 seconds but in Magento 2 you can expect 52% faster check-out speed. You would also see an addition of newer technologies similar to the latest versions of NGINX, Apache, Composer, Zend, and Symfony. Apart of this with PHP 7 process you can expect 135 thousand more orders processed and 2.1 million more catalog view per hour.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_column_text]Expressive and user-friendly Dashboard:

In Magento 1 there were certain areas where the users found it little difficult to understand such as reports, orders placed etc. but in Magento 2 it gives you additional information with a single click of mouse i.e. lifetime sales, average orders, last orders, top search terms, revenue, tax, shipping, quantity, check bestsellers and many more.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”98″ img_size=”large” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_single_image image=”72″ img_size=”full” qode_css_animation=””][/vc_column][vc_column width=”1/2″][vc_column_text]Ocean full of Extensions:

In Magento 2 there are many plug-n-play extensions available so one need not to wait for any kind of additional development. With Magento 1 in Magento marketplace there were so many extensions for similar or other functionalities which used to cause a lot of conflicts in working simultaneously because of rewriting on each other, so this was a costly and time-consuming affair. Wherein Magento 2 comparatively offer much cleaner codes which permits extensions to overlap the core code and not overriding.  Apart of this it’s quite easy and seamless to integrate any specific extension in Magento 2 by using HTML5, Require.js, and CSS3.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_column_text]Advanced SEO:

Magento 2 can boost the SEO of all your stores using Schema.org, other than this for each product one can define the search engine optimization by selecting the parameters through – “Products” > “Catalog” > Choose a product > Expand “Search Engine Optimization”. One can use canonical Metatag for products and categories to achieve the better results.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”73″ img_size=”full” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_single_image image=”74″ img_size=”full” qode_css_animation=””][/vc_column][vc_column width=”1/2″][vc_column_text]PWA (Progressive Web Application):

PWA is the next Generation technology developed by keeping in mind the loop holes and disadvantages of a web and mobile applications. PWA shall create an app like icon or a shortcut of the specific webpage on the user’s mobile or tablet, wherein the user doesn’t have to give any sort of access permission or need not to occupy the available space of the device. PWA is a much-advanced version of mobile responsive webpages yet offering native app like user experience. The biggest advantage of having Magento PWA is one doesn’t have to maintain separate databases for Android and IOS apps and website, instead whatever changes you are making from the admin back-end are going to be reflected in real-time on web as well as PWA. Apart of that this is going to be very easy on pockets too as for marketing an application one has to spend tens of thousands of dollars.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_column_text]How to migrate from Magento 1 to Magento 2 and what is the process to be followed?

The process of migrating Magento 1 to Magento 2 starts with:

  1. Firstly, take the back-up of all available data in magento 1 including order details, customer data, products, catalogs and all other related files, folders etc.
  2. You shouldn’t do the migration process on your live magento store but create a clone for migration process where you can analyze the store functions, products, catalogs etc. and decide what sort of data should be migrated and rest should be deleted or left there itself.
  3. Once the above process is done, then check the compatibility of the current theme, extensions or any other custom development or patches with Magento 2.
  4. Once all checks are passed you are good to migrate the data from the clone to magento 2 store, wherein you are advised not to carry forward un-necessary data such as logs or recently viewed items etc.
  5. Now you are ready to install magento 2 on the same server where your existing magento 1 store is installed.

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”75″ img_size=”full” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Still we would recommend to either take help with the subject matter experts like LogicRays Technologies or check the Official Magento migration guide by Magento.

 For any additional information related to smooth migration of your existing Magento 1 portal to Magento 2 book your appointment today with LogicRays Technologies where we hold more than 10+ years of experience with Magento development. We have a team of 100+ tech-savvy people out of which 20+ are the most experienced and certified magento developers to take care of any complex situation related to Magento migration, feature or extension development or patch installation.

We are just a phone call away to provide you any solution related to your magento portal !!! get in touch with us through email – enquiry@logicrays.com, through Skype – logicraysinc or phone – +44 20 8123 0042.[/vc_column_text][/vc_column][/vc_row]