Tag: Magento Development

How To Hire Magento Development Services That Skyrocket Your Business Productivity?

Posted on by Pritesh Modi

Magento is one of the widely accepted, loved, and used open-source latest eCommerce Platforms. We all know that successfully running an online store is quite challenging so we need to Hire Magento Developers.

Managing an eCommerce store is not as easy as it looks, especially when it is on the Magento platform. If you are planning to hire a Magento developer, you need to consider several things. So, take your time, do research, and read this blog thoroughly to increase your business ROI.

Why take Help from a Professional Magento Development Services Provider?

These days, Magento is a widely used eCommerce platform by businesses across the globe. If you want to set up a Magento eCommerce platform. you will need the expertise of the Magento Developers. These developers will create pages, add features, and customize modules as per your business requirement.

However, setting up a Magento store is quite a complicated procedure. And that is where Magento developers can help you. They can help you customize your store according to your needs. However, hiring the right talent requires in-depth research. Without checking the developer’s background, skill set, and domain expertise, it is difficult to hire one.

Don’t worry. In the next section, we will share some tips for hiring Magento development services. It will make the entire selection process easy.

A Few Magento Development Tips to Hire The Right Developer For your next project

Work Experience is not The Only Important to Consider
Ask yourself – whether the developer you are planning to hire has the curiosity, determination, and drive. If the developer is not excited about innovation or offering outstanding services, then he/she might not be the perfect fit for your company. Therefore, note down the criteria for hiring a developer.

Remember always that work experience is not the only crucial criterion that you need to consider. Enthusiasm, zeal, persistence, drive, and determination are also important factors that you should consider. If you want to create an excellent team or want to have an unabated environment, consider these factors. If you’re the candidate matches at least any three criteria, you can hire them. 

Evaluate Magento Developer’s Skill By Hiring Them For Small Projects

Deciding whether to hire any candidate just from a face-to-face verbal interview might be difficult. Therefore, if you want to evaluate whether you have hired the right candidate or not, you can ask them to prepare a small project, and based on it, you can judge them.

Evaluate how much time they have taken to complete the project, how efficiently they have completed it, how effective the techniques are, and whether the final result is bug-free or not. When you tell them to prepare a small project, you will be able to judge their team coordination skills, too.

You should Hire a Learner, Not just a Developer

Today, we live in a tech era, where technology keeps changing with time. Every day new technology is emerging into the market to simplify things in lesser time. That’s why you should hire a Magento developer who stays updated with cutting-edge technology. It will help you to stay ahead of the competition.

When you hire Magento development services, ensure the developers have the zeal to learn the latest technology. For that, you can ask him/her about the latest technology that is currently booming in the market for development and also you can develop Mobile app development for that.. Which measures, tips, and tricks he/she follows to enhance their programming skill.

Make sure you will get Post-Development Support

Web development is a continuous procedure, and each latest eCommerce platforms require optimization with time. Therefore, only project delivery on time is not important. You should hire a developer that offers post-development support.

Whenever Magento releases any update or incorporates new features, you need to include those updates regularly on time. For that, you would require an efficient Magento Developer whom you can trust.

Whom To Hire- A Back-end Or Front-end Developer?

Designing and developing the project are two different things. However, both are important aspects of any website or app development. Therefore, it is vital to hire both. A developer will focus on the functionality and compatibility of a Magento website, and the designer will ensure the website looks appealing. If you do not want to hire back-end and front-end developers, you can hire a full-stack developer who excels in both.

A Dedicated Developer, Part-time Developer, Or an Agency?

Whether to hire a dedicated developer, part-time developer, or an agency, is highly dependent on your project requirement. Therefore, ask yourself whether your project is big or small. If the project is big, then you would require the expertise of skilled developers. Therefore, you need to hire an agency. They have in-depth knowledge about and experience with development. If the deadline is flexible, you can hire a part-time developer. In short, you need to consider your requirement, and based on them; you need to design a workflow, prepare a budget, and set a deadline for your project before hiring.

Which Is More Important To You – The Quality Or Low Cost?

The quality of the project depends upon your budget. If you want outstanding results, you will require to put in some extra money. If you hire a low-priced Magento developer, you will feel disappointed once the project is ready. It is completely fine if you pay some extra in the beginning, as it will be beneficial in the long run. If you hire an experienced developer, he/she will deliver error-free code as compared to a cheaper coder. When you hire a cheaper coder, you need to ask for rework, and that can be quite a time and budget-consuming.

Closing Thoughts

Finding a skilled and seasoned Magento Development Service provider is not that simple like, just waving a magic wand. It is quite a complex eCommerce platform. Therefore, Only an expert Magento developer can handle all code challenges.

If you are looking to hire the best Magento Development services, your search ends here. Connect with LogicRays today and get the best Magento Development experience.

Magento Development : Everything you need to know in 2022

Posted on by Pritesh Modi

Magento is the world’s one of the most popular eCommerce platforms. It has a Gross Merchandise Value of more than $100 billion. The platform is used by merchants all around the world to expand their online enterprises. It provides a versatile shopping cart with a plethora of built-in functions. Magento is a market leader in digital commerce solutions. It can assist you in providing users with a smooth buying experience. 

Magento continues to expand fast as the leading platform for eCommerce. Many merchants, company owners, and entrepreneurs are using Magento to take their businesses to the next level. 

Before starting the whole chapter on Magento software, let us inform you of one very crucial thing. One thing to keep in mind is that Magento has two versions: Magento 1 and Magento 2. However, as of June 2020, this service no longer supports Magento 1. In fact, all Magento services that are now invalid are built on Magento 2.

Hence, this blog focuses mostly on Magento 2.

Are you up to learning all about the fundamentals of Magento Software? So without any further ado, let’s get this started. 

Meaning of Magento Development

Magento Development is a super popular eCommerce platform that enables online store owners to develop their websites. It was first presented in 2007 by US-based Varien, Inc. Because Magento is open-source, users may freely change, expand the source code, or add third-party extensions to meet the needs of their firms. 

If we are talking about the things Magento fulfills in business requirements: 

  • It gives you the key of control for the content part & the whole look of the website
  • You can manage orders, catalogues, customer data, and returns
  • In order to shine in the online market through serving SEO and marketing tools 
  • It gives multiple shipping and payment options 
  • It serves many other things like; merchandise, inventory, responsive themes, tax support & Global Currencies

When selecting a platform, the simplicity of use and installation must be taken into account. When installing and configuring Magento, you will also require some coding skills and terminology. Furthermore, if you are a tech-noob (No offense), it may be difficult to make any complicated customizations to your website—however, there is no need to panic because there are numerous ways out of those problems.

The Stardom of Magento 2

According to Builtwith, Magento is the third most popular commerce platform among the top one million sites on the Internet. In particular, 10 of the top 100 online retailers choose Magento as their eCommerce platform. you can also read Boost eCommerce Conversion rate using catboats.

Furthermore, several well-known businesses, such as Nike, Coca-Cola, Canon, Asus, Christian Louboutin, Ford, and HP, use Magento to power their eCommerce Website Development. We can say that Magento is the favourite eCommerce platform.

Benefits of Magento Software (2) Ecommerce Platform 

Open-Source

The source can be modified & we can also add plugins to make the best use of more functions. 

User-Friendly 

Both the website and the admin panel are simple to use. The admin dashboard provides full control over the store’s features. 

Scaling Globally

It creates multiple stores & scales to the new regions. Built-in languages & currencies features make it even easier. We also get Global support for shipping and payments. 

SEO Features

We all know how important it is to have strong SEO features. The same goes for Magento Software, as it has advanced SEO features. 

Third-party Extensions  

Create a one-of-a-kind store based on consumer feedback. Install a number of third-party plugins. 

Magento Software Technologies 

Magento software technologies are always up with the latest ones in the market like; Amazon sales channel, B2B commerce, ERP function, headless commerce, PWA studio and mobile commerce. 

Get the Top-Class Magento 2 Development Services
from a Magento Certified Company!


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Magento Software as Hosting 

Magento hosting is required to host your Magento store. You have the option of selecting a preferred Magento hosting provider. The server for your store is leased by your hosting provider. It allows you to save files and web applications. It is recommended that you use Managed Magento hosting for your store. The Magento hosting handles all server-side tasks.

The major tasks included in Magento Software hosting are: 

  • Use of latest tech stack 
  • Optimising for performance and uptime
  • System monitoring
  • Technical support 24×7 
  • Server-side updates and patches 
  • Server security 
  • Server setup 

Magento Software: The use of Extensions 

Magento extensions are external modules that may be placed on your shop and are designed to meet a specific requirement inside your business while adding value above and beyond what Magento has to offer. Because Magento has such a vast community surrounding it, extensions to do just about everything you can think of can be found—this is what makes Magento the number one choice for concerned company owners. 

The cost of an extension is usually decided by how much it increases your prospective earnings. It may be acquired in a variety of places, with prices ranging from free to hundreds of dollars. The Magento Marketplace, which is administered by Magento owners, is frequently the first destination.

Configuration Settings – Clearing the Basics 

Downloaded the Magento Software? Now you need to configure via the admin panel. Below is some very basic set of configurations that includes: 

Store Admin 

You can handle and set up products through the store admin.

The store operations can be performed in the admin dashboard. 

It has 2FA and CAPTCHA features for more security. You may create additional accounts to administer your store. You may define access levels and user roles. 

Store Details 

Merchant Location 

Contact email and numbers 

Currencies & languages

Invoices & tax rates 

Store Name & address 

Branding of the Store 

Configure the shop branding by including your company logo and a favicon. The favicon is the little logo that appears on each browser page’s tab.

On the page, you may include some welcome messages or any catchy stuff or something like your company policies. At the top of the basic Magento page, click the add a demo notice button. It is useful when your website is operational but not yet open for business.

Managing The Content Through Magento Software 

Magento provides a number of options for managing content pages and blocks. Custom layouts may be created using page construction. It allows you to include media, banners, Google maps, and other such elements.

Few content management features are:

  • Creating Widgets 
  • Themes & Designs 
  • Storage of media 
  • Page Builder 

The best thing is you can include the search options on your pages that will be super helpful for the customers to browse the way they want & to search the products they want. Note, nowadays, content is the king. It gives users an idea of how your company works. Hence, you must use these ones of features of Magento well. 

SEO Tools in Magento Software 

Magento is extremely well-designed for SEO and provides a variety of options for attracting users and enhancing exposure. While some of these tools are integrated into Magento, you can also apply external extensions to boost your search engine exposure even further. Siteground has put up a nice tutorial for optimising SEO with the pre-built Magento plugin.

This rapidly gaining popularity allows you to administer your blog directly from the Magento backend interface while presenting a WordPress layout with its own URL on the front end. Another wonderful strategy to drive traffic to your business is to link it to a WordPress blog, where you can tell potential buyers about the things you sell from the perspective of a user rather than a marketer. 

Sounds awesome, isn’t it? 

Last Thoughts on Magento Software 

Overall, Magento is a very adaptable and scalable platform that enables you to achieve things that no other eCommerce platform can. It is also a sophisticated platform that necessitates the knowledge and experience of a Professional Magento developer, and because it is continually updated and evolving, even certified developers often struggle to use it. 

This article discussed the fundamentals of Magento. So you now have a decent understanding of the platform’s key features, installation needs and so on. However, there is still a long way to go. Magento, on the other hand, is difficult for newcomers to grasp. 

Lastly, we must add here that in case you require Magento Development Services, feel free to contact the experts in the industry, LogicRays! Be it; Magento theme development, custom module development, custom website design, Magento website maintenance, customised Magento extension development, our team of experts are always up for you! Get in touch with us today! 

Speed Up Magento 2 Store in 10 Steps

Posted on by Mitesh Prajapati

With the rapid change in the evolution of technologies, online shopping has become a preferred medium for every buyer. Today, our market is filled with some of the Best Ecommerce CMSs , such as Magento, WooCommerce, Shopify, Opencart, BigCommerce, etc. However, Magento 2 is considered as one of the most extensively used eCommerce platforms in the world. Every new ecommerce store and startups opt for Magento 2 as their base platform. Did you know, 65% of B2B organizations have an e-commerce site to launch at the end of one year and Magento occupies the share of 1.4% of CMS in the market in 2020. 

The way that Magento 2 is structured is quite mesmerizing in its own way, because it saves cost and time it takes to develop an ecommerce store. Although, it does have the knock-on effects of slow speed and increased loading time if Magento 2 store is not setup correctly. Almost every eCommerce owner dilutes each sinew to reduce page loading time. Although, ensuring stable and constant website performance remains the most challenging task in Magento 2 website. 

Here, we are going to share the main reasons that make your Magento 2 slow, and how you can speed up your Magento 2 Store. 

But for that, you need to understand “What is Magento 2?” and “Why is your Magento 2 store responding slow?”. 

Scroll Down!!

So, What is Magento? 

“Magento is an open source ecommerce CMS platform.” 

Let’s break it down! 

  • Open source is a software where original code is released under a license, it is made freely available where it can be altered, enhanced, and modified according to developers’ needs.
  • Ecommerce is a software that allows business transactions to be conducted electronically. It is an application used to sell services and products online. 
  • CMS stands for Content Management System, It’s an application that is being used to handle all content related to products and services in one central location. 

Thus, Magento is an Open Source Ecommerce Content Management System. 

Why is Magento 2 so slow? 

By default, Magento 2 speed is not slow, the default store is pretty smooth and robust. High loading time in Magento 2 store causes lack of knowledge in optimizing the website and the misconduct. If the basic requirements such as usage of inappropriate third extensions, not enabling the right plugins, disabled full page cache, etc. can cause slowing of speed in your Magento 2 store. Thus, Magento is not slow but when you see the increase in loading speed of your store, that’s the time when you should start optimizing your site to reduce the loading speed and make your store more astonishing and smooth to use. 

Any site depends on, if the delay time to start the page is more than expected, you can lose a bunch of potential customers due to slow speed. 

So, how will you speed up the Magento site of your own? 

Here, we present to you some of the most useful ways that will help you revamp your Magento site performance to its best. 

Ways to speed up Magento 2 store

#1 Choose a Local Web Server 

Magento is quite a powerful store, thus hosting your Magento store on a dedicated server is required instead of shared hosting for Magento. 

While building servers, the default settings to host the server is usually in the US. Having a server so far away is going to result in an increased delay on your server, because the information has to bounce forwards and backward overseas. Thus, if you are based in a different country, you should use the server of your country itself. 

If you don’t have the server available in your country, get one that is closest to you or you can turn to a different provider. 

Using a server of your own country can speed up the Magento 2 store performance. Thus, your website visitors won’t have to wait for your site to wait for more. 

#2 Enable All Magento Caches 

There are various practices that need to be performed to speed up Magento site including cache. 

 

Here is the step-by-step guide that will help you enable every single Magento store cache in order to improve the Magento 2 loading speed. 

How will you enable all Magento 2 Cache?

Follow the trail of steps:

Step 1: Head to

System -> Cache Management 

Step 2: Here, You will have to tap on “select all” cache types in order to enable all. 

Cache Management

Step 3: Tap on drop down and select “Enable”.

Cache Management

Step 4: And Hit “Submit”. 

Cache Management

When all cache types are enabled, you’ll start to notice that pages you visit will be cached into the system. So, the second time you visit, the page will load faster. 

Note: Apply for both front end and back end. 

#3 Enable Flat Catalog Category and Product

Enabling flat category and product is a form of database caching, which will result in faster loading of information on the front end of your Magento 2 website. It gets almost all necessary attributes from various tables into your store database, and merges them into one easily accessible file. Here, you can choose which attributes will get merged into your flat catalog by adjusting your categories and products. 

To Enable flat category and product follow these steps: 

Step 1: Head to

Store-> Configuration

Step 2: In “Configuration” section, open Catalog and again open the Catalog option inside it. 

Configuration

Step 3: Open “Storefront” option in Catalog section

Catalog

Step 4: In Storefront, scroll down to “Use Flat Catalog Category” & “Use Flat Catalog Product”. If it is not enabled, then turn them to “Yes” in both categories. 

Catalog

Step 5: Once both catalog category and product is in enable mode. Go to “Store” again and tap on “Product”.

Step 6: Once you open the “Product” category, you’ll have to select one attribute. Here, we choose the “Color” attribute. 

Attribute Code

Step 7: In the “Attribute information” section, open “Storefront properties”. 

Attribute Information

Step 8: In “Storefront Properties”, Scroll to “Used in Product Listing” and enable it. 

Color

#4 Disable JavaScript Bundling 

Purpose of the setting is to optimize Magento 2 site speed by bundling groups of JavaScript files together, this will limit the number of requests that a web browser has to make to the server.

However, micromanaging what files are bundles can be quite difficult. This can result in a buggy experience on the front end and all the JavaScript files can result in being larger than they need to be. 

Remember to keep your JavaScript Enable.

Step 1: Head to 

Store-> Configuration

Step 2: In the Configuration section, scroll down to the “Advanced” tab on the left panel, and in that, open “Developer” section.

Configuration

Step 3: In the Developer section, open “JavaScript Settings” and go to “Enable JavaScript Bundling” option. You have to keep it disabled the entire time. 

Configuration Advance

#5 Keep up with Magneto Updates

Things like old-bugs and optimization opportunities gets in highlight with the release of more patches of updates. With the release of more patches, For that you will have to keep your Magento website functionality updated. Want to know how to check it?

Step 1: Head to 

System-> Web Setup Wizard

Step 2: In Web Setup Wizard, Update your Magento store by tapping on “System Upgrade”. 

Web Setup Wizard

#6 Keep 3rd Party Extensions Updated

Not updating 3rd party Magento 2 extensions can cause many problems with your Magento 2 website functionality. Thus, keeping it updated can help you enhance your Magento 2 site speed. 

To update 3rd party extensions in your Magento 2 store, follow these steps:

Step 1: Head to 

System -> Web Setup Wizard

Step 2: Select “Extension Management”.

Setup Wizard

Step 3: Action -> Update

#7 Remove Unused Magento 2 Extension 

With the time, your website will grow, and then the time will come when you’ll realise that some of the extensions are not the best-fit where some of them will forfeit their functionality. That is the time when you have to remove those unused Magento 2 Extension.

Step 1: Head to, 

System -> Web Setup Wizard 

Step 2: In Web Setup Wizard, tap on “Module Manager” 

Setup Wizard

Step 3: Go to the Module Manager and there you’ll see each and every module of Magento. With every module, there is an Action button from where you can disable the module that is not important for you. 

Module Manager

#8 Schedule Indexing

There are good amount of chances that your indexes modes will be set to update on save. This will work best if you have a few hundred products on your website, but if you have a few thousand products, then you might find your Magento store a little sluggish after you make changes to your categories and products. 


In your Magento 2 store, it is much more efficient to change the modes to update by schedule. By this, you can schedule indexing to take place on various intervals during the day, which also helps reduce bottlenecking. The only downside you’ll face will be; until the index takes place ,your changes will now display on the front end until the index has taken place. 

Now, how to schedule indexing? 

Follow these steps:

Step 1: Head to 

System-> Index Management

Step 2: Select the indexes and select “Update by Schedule” 

Index Management

Moreover, It is not necessary to update by schedule but, If you do decide to change this to update by schedule, then you can amend this schedule by:

Step 3: Head to 

Stores-> Configuration 

Step 4: In Configuration section, open Advanced tab on left panel, and in that open “System” option. 

Configuration System

Step 5: As you selected “Update by schedule” in Index Management. You’ll be able to see the accessible option to change the time and schedule index according to your time. 

Configuration for group index

 #9 Disable All Debug Logs

Sometimes you can find debug logs as a very heavy resource on your Magento 2 store. These types are just vlogs, that tend to write large files to your system that aren’t necessary. Your final results may differ between seeing no difference to seeing a little difference in store optimization.

Debugs logs are normally off by default, it’s always worth checking to check your setup from time to time. 

To check your setup go to: 

Step 1: Head to

Store-> Configuration

Step 2: Open “Advanced” in the left tab,in that, open “Developer”.

Configuration

Step 3: Set “No” in log to file. If not then make sure to select “No”.

Configuration

#10 Merge JS And CSS File 

Unmerged Javascript and CSS are one of the main reasons that causes high loading time in your Magento 2 eCommerce store. Here, Eliminate redundant or unnecessary data with this process. And after merging these files, it cannot be modified.

Reduction in the number of requests to the server due to merging of JavaScript and CSS will ultimately give better results in loading time of the store. 

Follow these steps to Merge JavaScript and CSS files:

Step 1: Head to 

Store-> Settings-> Configuration

Step 2: On left panel, expand the “Advanced” tab, in that select “Developer” option 

Step 3: Expand CSS Settings, now in “Merge CSS File” set “Yes”

Configuration

Step 4: In the Developer section, open “JavaScript Settings”. In that, set the “Yes” in “Merge JavaScript Files”.

Configuration

Step 5: Save Configuration!

Takeaway

Magento 2 is very vast, there are numerous ways to speed up your Magento 2 site. Here, the choice is yours! Choose the ways that are most suitable for your Magento 2 site. All you need to remember is: Faster and nicely optimized your personal site development environment is, faster your eCommerce Magento store will be in competition. 

The above mentioned tips will help you increase Magento 2 site speed. Well, it is true that a well optimized Magento eCommerce store provides a faster and overwhelming browsing experience to its users. Therefore, with these tips, experience the best engagement rate and conversion rate. 

For more tips, check out our article on Magento Speed Optimization. Also, check out some of the most astonishing eCommerce trends in 2021. All you need is to go with the trend and make your website powerful as much as you can. 

Ciao!

Magento Speed Optimization Techniques- How to Speed up Your Online Store?

Posted on by Mitesh Prajapati

Magento, being one of the most popular eCommerce platforms, most enterprises choose to rely on it to build online stores. It offers a variety of themes and customization options that every business would want to provide its customers. And hence, the platform is famous for its versatile yet high-performing quality.

Among the top 100,000 eCommerce websites, 16% of them are using Magento as their eCommerce framework, and the number becomes 22%, including the Magento Enterprise plans. The number is enough to believe the significance of the eCommerce framework.

However, to continuously make your eCommerce store high-performing, there are specific speed optimization steps. These Speed Optimization Techniques in Magento helps merchants solve multiple issues with their websites. It starts from website loading speed to navigation and entire user experience.

Let’s discuss some essential speed optimization techniques in Magento. It should help you increase website loading speed and hence, a good customer engagement ratio.

 

Cache Management

There are multiple forms of caching you can implement with Magento. Successful combinations of caching include NGINX, APC, MemCache and Varnish caching. What’s more, the framework offers a built-in cache management module. However, developers should not forget to enable these cache types.

You can also optimize and work on your browser caching for speed optimization. You can do it by adding .htaccess file and enabling Gzip compression. You don’t need to enable this setting in the latest versions of Magento, while you need to add this manually in the older versions.

 

Content Delivery Network

It’s important to serve your website visitors with immediate content. Especially when you have an eCommerce website and visitors instantly want the products on the display. It becomes frustrated for visitors to wait for longer waiting times. To optimize it, you need to manage it with a content loading mechanism.

To see a positive change in your website loading time, implementing a content delivery network always works. It is one of the easiest methods to decrease website loading time. You can get the content loaded for your website visitors from different locations around the world. So the buyers can easily navigate through the product images and related animations.

 

Image Optimization

Images take more time when they are not optimized. Image sizes in MBs consume more space, and so does it increase the waiting time for product pictures to load. While the prospective buyers would not want to be lined up in checking out product details, it is crucial to display optimized images that serve faster.

You can make your Magento 2 perform better by just optimizing the images. By compressing the image sizes to a certain size, converting product images into a JPEG format could make drastic differences to the website loading speed. Also, it is essential to keep layout and logo images in PNG or SVG formats to not compromise the website’s look and feel.

 

Installing Varnish

Varnish is an open-source full-page cache accelerator to increase the HTTP level traffic. Since the plugin is faster than the built-in cache accelerator, configuring it to the website makes perfect caching for eCommerce websites. It caches the parts of your webpage like fragments of files in temporary memory. Hence, it increases page loading speed and reduces response times. It helps with the entire HTTP protocol to overcome the problems with servers which are giving slower response times in bigger eCommerce websites.

To configure Varnish in your Magento Admin panel:

 

  1. Stores > Configuration > Advanced > System >Full Page Cache
  2. Caching Application List > Varnish Caching
  3. Enter value in TTL for Public Content Field
  4. Enter the specific information by expanding the Varnish Configuration field.

 

Full Page Cache

Magento 2 has made it easy to implement full-page cache. You don’t need to use a false attribute to exclude a block since it considers an entire page in which the block is residing. You can check on multiple pages where cacheable attributes are used to see whether the pages have problems with caching. There are also manual techniques to cache the full page. You can do it by putting the store in development mode on a local or staging environment.

This is one of the essential tricks that developers use to optimize Magento stores.

 

Conclusion

It would be best if you follow the best coding practices while developing online stores. It comes with experience, in-depth knowledge about the eCommerce framework and with the support of an extensive range of plugins that the framework offers. Of course, it’s no easy task to speed up the eCommerce website altogether but we can do it with practice, right tools and experience.

Share your views on Magento Speed Optimization techniques with us in the comment section. Also, connect with us on Twitter for more updates on eCommerce technologies.

How Magento B2B E-commerce/Marketplace Solution can help to boost your profit?

Posted on by Mitesh Prajapati

B2B business model has always been the most preferred mode of business for the manufacturers, wholesalers, stockist etc. as the total B2B Sales is expected to reach $9.4 T by the end of 2020 in US. There are possible reasons behind, why the B2B business has such a high growth rate compared to B2C? The answer could be that retailers are getting the products with better margins so their profit increases by selling to an end customer, as a manufacturer/wholesaler or stockist they can buy and sell in high volume so profit is big.

 

B2B Marketplace Eco-system:

 

If we talk about the B2B Eco-system it is divided into three stages Production, Distribution and Consumption having a specific channel sales network i.e. Manufacturer >Distributor (Online/Offline) >Wholesaler/Stockist >Retailer > End Consumer. In this arrangement everyone at every stage is putting their mark-ups so
retailers’ profit is shrunken as he’s the one who’s facing the end consumer and it becomes difficult for them to sustain against online e-commerce players.

 

Nowadays after B2B eCommerce been introduced the middle distribution channel is been modified. There are multiple business possibilities in this arrangement i.e. 1. manufactures can have an online portal in place with call to price option or pre-defined prices for distributor, wholesaler or retailers 2. Manufacturer can directly sale to retailer by removing any middle sales channel network by offering the better prices. (In this arrangement manufacturer will be aware of end customer’s behaviour and requirements which in traditional way was very difficult).

 

What sort of products are being or could possibly be sold on B2B e-commerce store? Mostly the B2B business is for industrial products i.e. machineries, electronic capacitor etc. for which one needs to hire an efficient and large in number team of Sales reps whose job is to meet the B2B Customer explain them about everything related to the product and convince them to buy. This requires to put a lot much efforts and money so overall a very costly option. Now let’s put another option of having an online B2B eCommerce portal in place which in first place connects you to the whole world by allowing you to expect business from anywhere without investing a hell lot of money. In this arrangement B2B buyers are going to explore and experience each and every detail related to the heavy machinery or similar product as they don’t need to touch and feel the product what we generally do with consumer goods. Here I didn’t mean to say that the sales reps should or could be replaced but definitely their roles and responsibilities will be changed and enhanced.

 

What’s the need of B2B Marketplace?

 

Now other side of the business which is consumer related products such as stationary, clothing, fashion etc. Based on a research made in USA more than 90% B2B buyers said that they used online portals to buy things related to their work. So, as a result the offline companies who used to run the direct business are now struggling to compete with the larger companies so as the result either they merge with the large enterprise or shutdown their business. So, for the large companies its mercy killing and for the small companies its easiest way to get out. What do you think what possible might have
gone wrong that the small player had to undergo such situation?? The answer is non-acceptance of technology as they were happy doing the business with traditional way, wherein the other company came with an idea, gave the customer ease of use and took the business. So, having a B2B e-commerce or Marketplace is going to help you not only to survive but sustain within the cut-throat business situation.

 

Take another example of Auto-parts business which was once a purely B2B Driven business but as large players noticed that the manufactures are not updating themselves with latest technology, they got the benefit of the situation and as a result the total B2B Sales of the auto-parts business community got drastically dropped. So, now most of the companies understood the need of the time and started expanding and acquiring the latest technology by creating their own B2B e-commerce or B2B Marketplace to be in the race or possibly to win it.

 

For more details about Magento B2B eCommerce portal you can follow this video placed on Magento website – https://magento.com/resources/making-b2b-ecommerce-work-you or else do ask me and shall try sharing more information on this subject by writing on biz@logicrays.com

How Magento can help to boost your new or existing business?

Posted on by Mitesh Prajapati

Nowadays as technology is spreading its wings people are becoming more digital, no matter what industry but everyone needs to and should have an online presence of their business or services. To achieve this there are multiple companies offering e-commerce solutions i.e. B2C/B2B Web portals, mobile applications, PWA, marketplace solutions, etc.

Now the question arises does one really has to take their existing or start-up business online? As there are already many companies offering their services and products online so would I be able to sustain them? So firstly, you need to overcome that fear
of loss because doesn’t matter where you win or lose in the race of being an exceptional business brand but you should at-least try as all the big players started from somewhere. To help you gain more confidence in getting your existing or newly started business online here are some of the interesting facts.

From early 2013 to 2019 the world e-commerce annual sales have grown from 1.3 trillion USD to 3.5 Trillion USD. Worldwide E-commerce year-on-year growth in 2016 was 11.3 %, 2017 was 13.3, and 2018 was 15.2% which shows the steady and continuous growth.

Sometimes as a business owner it’s very difficult to decide which one to be chosen to build an online portal to have maximum reach to the target audience. As there are multiple factors involved i.e. cost, ease of use, customer acceptance and user experience, stability, security, and top of all if the said e-commerce
portal should be able to expand when you grow or not?

So, the answer is to see the richness of the world’s leading e-commerce portal “Magento” which is used and praised by the e-commerce business leaders and pioneers, but why Magento over others?

Magento has crossed millions of downloads and is one of the most popular e-commerce platforms in the digital marketplace and the best part is that Magento is opensource, so you don’t need to pay any upfront fees or recurring subscriptions.
There are hundreds of extensions available if you further want to upgrade your platform but not mandatory.

Magento is search engine friendly and also it allows a user to manage the content, looks, and functionalities of their e-commerce store. Magento’s marketing module is very good for cross-sale and up-sale that entice users to buy more products. The website built over Magento updates automatically which is usually not available with any other e-commerce portal. You can offer flexible prices of your products to your customers based on the customer class i.e. You can have multiple websites with multiple languages and currency on Magento which helps you to promote your products and services across domains. Magento is mobile responsive and mobile-friendly. You can manage your products efficiently by displaying specific prices for specific groups of customers, add multiple images of your products, and whatnot.

Magento is an ultimate eCommerce Solution which offers a high scale of security and a great business environment. If you are looking to build your website in Magento CMS and looking for the best and reasonable Magento Development company, LogicRays is the best option to contact for. Our experienced and skilled developers
can surely help you to build your Magento website with attractive features and proper functionalities and also to develop any new extension. We can also help you to build marketplace solutions such as booking marketplace, hyper-local marketplace, B2C/B2B Marketplace etc.

Have you migrated from Magento 1 to Magento 2?

Posted on by Mitesh Prajapati

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As you are aware about Magento is going to discontinue support for Magento 1, which indicates every user shall migrate to Magento 2 for interrupted and best in class magento experience. It took a long time for Magneto to offer the world the amazing features and performance rich Magento 2 best e-commerce platform.

It’s quite obvious for the existing Magento 1 users to ask do they really have to upgrade to Magento 2? And if yes what are the driving factors for that change?

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_single_image image=”70″ img_size=”full” qode_css_animation=””][/vc_column][vc_column width=”1/2″][vc_column_text]High and enhanced performance and Architecture:

It’s quite important to have the high and enhanced performance of your Magento web-portal as it’s quite often seen where the customer will leave the site if it takes longer time to go from site to cart page for check-out. In Magento 1 the after-speed optimization the acquired speed was between 8-10 seconds but in Magento 2 you can expect 52% faster check-out speed. You would also see an addition of newer technologies similar to the latest versions of NGINX, Apache, Composer, Zend, and Symfony. Apart of this with PHP 7 process you can expect 135 thousand more orders processed and 2.1 million more catalog view per hour.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_column_text]Expressive and user-friendly Dashboard:

In Magento 1 there were certain areas where the users found it little difficult to understand such as reports, orders placed etc. but in Magento 2 it gives you additional information with a single click of mouse i.e. lifetime sales, average orders, last orders, top search terms, revenue, tax, shipping, quantity, check bestsellers and many more.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”98″ img_size=”large” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_single_image image=”72″ img_size=”full” qode_css_animation=””][/vc_column][vc_column width=”1/2″][vc_column_text]Ocean full of Extensions:

In Magento 2 there are many plug-n-play extensions available so one need not to wait for any kind of additional development. With Magento 1 in Magento marketplace there were so many extensions for similar or other functionalities which used to cause a lot of conflicts in working simultaneously because of rewriting on each other, so this was a costly and time-consuming affair. Wherein Magento 2 comparatively offer much cleaner codes which permits extensions to overlap the core code and not overriding.  Apart of this it’s quite easy and seamless to integrate any specific extension in Magento 2 by using HTML5, Require.js, and CSS3.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_column_text]Advanced SEO:

Magento 2 can boost the SEO of all your stores using Schema.org, other than this for each product one can define the search engine optimization by selecting the parameters through – “Products” > “Catalog” > Choose a product > Expand “Search Engine Optimization”. One can use canonical Metatag for products and categories to achieve the better results.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”73″ img_size=”full” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_single_image image=”74″ img_size=”full” qode_css_animation=””][/vc_column][vc_column width=”1/2″][vc_column_text]PWA (Progressive Web Application):

PWA is the next Generation technology developed by keeping in mind the loop holes and disadvantages of a web and mobile applications. PWA shall create an app like icon or a shortcut of the specific webpage on the user’s mobile or tablet, wherein the user doesn’t have to give any sort of access permission or need not to occupy the available space of the device. PWA is a much-advanced version of mobile responsive webpages yet offering native app like user experience. The biggest advantage of having Magento PWA is one doesn’t have to maintain separate databases for Android and IOS apps and website, instead whatever changes you are making from the admin back-end are going to be reflected in real-time on web as well as PWA. Apart of that this is going to be very easy on pockets too as for marketing an application one has to spend tens of thousands of dollars.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_column_text]How to migrate from Magento 1 to Magento 2 and what is the process to be followed?

The process of migrating Magento 1 to Magento 2 starts with:

  1. Firstly, take the back-up of all available data in magento 1 including order details, customer data, products, catalogs and all other related files, folders etc.
  2. You shouldn’t do the migration process on your live magento store but create a clone for migration process where you can analyze the store functions, products, catalogs etc. and decide what sort of data should be migrated and rest should be deleted or left there itself.
  3. Once the above process is done, then check the compatibility of the current theme, extensions or any other custom development or patches with Magento 2.
  4. Once all checks are passed you are good to migrate the data from the clone to magento 2 store, wherein you are advised not to carry forward un-necessary data such as logs or recently viewed items etc.
  5. Now you are ready to install magento 2 on the same server where your existing magento 1 store is installed.

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”75″ img_size=”full” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Still we would recommend to either take help with the subject matter experts like LogicRays Technologies or check the Official Magento migration guide by Magento.

 For any additional information related to smooth migration of your existing Magento 1 portal to Magento 2 book your appointment today with LogicRays Technologies where we hold more than 10+ years of experience with Magento development. We have a team of 100+ tech-savvy people out of which 20+ are the most experienced and certified magento developers to take care of any complex situation related to Magento migration, feature or extension development or patch installation.

We are just a phone call away to provide you any solution related to your magento portal !!! get in touch with us through email – enquiry@logicrays.com, through Skype – logicraysinc or phone – +44 20 8123 0042.[/vc_column_text][/vc_column][/vc_row]